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MEET OUR FOUNDERS

Dr. Katie Rodan and Dr. Kathy Fields founded Rodan + Fields on the belief that everyone deserves great skin. They’re
dermatologists, innovators and entrepreneurs who create revolutionary products that deliver real results.

STANFORD-TRAINED DERMATOLOGISTS

Their ongoing experience as dermatologists and
product formulators uniquely positions them to create
innovative products that address skin concerns
effectively.

ENTREPRENEURS

Their spirit for sharing knowledge led them to use a
Consumer Connected Commerce model that allows
Consultants to impart their experience directly to
Customers, thereby becoming entrepreneurs as well.

LIFE-CHANGING SKINCARE

Their shared passion for healthy-looking skin led them
to develop their proprietary Multi-Med Therapy system
that takes the guesswork out of skincare and delivers
visible results.

GIVING BACK

Their commitment to making the world better inspired
them to found the Rodan + Fields Prescription for
Change Foundation, which gives young people access
to life-changing empowerment programs.

THE EVOLUTION OF R+F

After meeting at Stanford University School of
Medicine in the 1980s, Dr. Katie Rodan and Dr.
Kathy Fields develop Proactiv® Solution.

The Doctors launch Rodan + Fields with
Regimens for a range of skin concerns like
signs of aging. Rodan + Fields is acquired by
The Estée Lauder Companies, Inc. in 2003.

The Doctors announce a company buy-back
from The Estée Lauder Companies Inc.
Relaunching in 2008, they empower others to
become entrepreneurs as R+F Independent
Consultants.

Products including REVERSE Lightening,
REDEFINE ACUTE CARE and the AMP MD
System are recognized for innovation and
efficacy with awards from Allure, Forbes and
TotalBeauty.

The Doctors continue to build the company.
Rodan + Fields becomes the #1 Skincare Brand
in the U.S. in 20161 and is the #1 Fastest
Growing Skincare Brand in the U.S. over the last
6 years2.

Celebrating 10 years of Life-changing Skincare,
Rodan + Fields is named the #1 Skincare Brand
in North America3 and is the fastest growing
beauty and personal care brand in
the U.S. in 20174.

1Source Euromonitor International Limited; retail value RSP terms; all channels, USA; extracted from internal system on March 15, 2017; claim effective starting March 28, 2017.
2Source Euromonitor International Limited; retail value RSP terms; all channels, USA; extracted from internal system on March 15, 2017; claim effective starting March 15, 2017.
3Source Euromonitor International Limited; Beauty and Personal Care 2018 Edition, retail value RSP terms; all channels, Skin Care includes Sets and Kits; North America
defined as Canada and the United States
4Source Euromonitor International Limited; Beauty and Personal Care 2018 Edition; covering entire product category including sets and kits, the fastest growth amongst the
top 397 brands captured in sales; retail value RSP terms; all channels


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